Marketing merchandise online has many advantages. In addition to the convenience of reaching a broader market, business people also don’t have to bother to provide physical stores, which will require additional costs to buy or rent. Before selling products online, first, know the five ways to start an Usaha Online without capital for the following beginners. So you can run your business to the fullest. What are they?
Determine the Platform for Your Place to Sell
There are many platforms for selling, such as social media and e-commerce, to start an online business. Even so, it is essential to match the type of product to the place of sale to maximize the number of sales. For example, if the products you sell tend to be aimed at young people, then social media like Instagram or TikTok are more suitable for use. On the other hand, if the target market for your product is parents, you can use Facebook or WhatsApp platforms to market the product. You can also try e-commerce selling platforms such as Shopee, Tokopedia, Lazada, and others.
Looking for a Trusted Supplier or Distributor
Don’t worry if you start a business without capital because you have the choice to sell other people’s merchandise or become a reseller. Some suppliers implement a dropshipping system. You only need to receive the order and then pass it on to the supplier. Then, they take care of all the needs of packaging and shipping goods to buyers. Preferably, you get goods from first-hand suppliers. So, you can still benefit without raising the price of goods too high. In addition, make sure you get the goods from a trusted supplier or distributor to avoid fraud.
Set Your Online Shop Theme and Design
Another aspect that is not less important is setting the theme and design of the online shop. This can become your store’s hallmark and increase visitor brand awareness. In addition, potential buyers also get pleasing visuals when visiting your shop page. This can increase the likelihood of a purchase transaction occurring. We recommend that you also adjust the theme and design of the online shop with the products you will sell. For example, if you want to offer baby clothes or accessories, you can choose a plan with cheerful pastel colors. Meanwhile, dark and neutral colors like black or navy are more suitable for men’s items.
Add Products on the Store Page
Now, after you’ve finished determining your online shop’s platform, theme, and design, it’s time to fill out your shop page. Not just uploading product photos, but there are other aspects you must know to make your merchandise look more attractive.
Professional Product Photos
Professional product photos will increase the product’s value and invite people to buy it. In addition, the catalog is packaged thoughtfully, representing the professional service your prospective buyers will get.
There are several considerations in setting the right price for the product you will sell—for example, your store’s target market or customer characteristics. You can also compare prices at competitor stores for the same product type. Don’t also forget to adjust the cost from the supplier, so you can still get the expected profit.
A person’s decision to buy online is, of course, for reasons of fast and easy transactions. You must facilitate buyers’ willingness by providing a complete product description. So, customers don’t have to bother asking about the explanation of the goods they want to buy.
Diligently Promote Products
Planning the concept and beautifying the online store’s appearance will be in vain if people do not know the existence of your business. For that, be diligent in promoting merchandise on your social media. You can use the Instastory, WhatsApp, or Facebook Story features to update your product so that more people see it. Make photo or video content as attractive as possible so that people are curious about the product. You can also apply marketing gimmicks, such as discounted prices or product bonuses, for purchases of a certain amount.